Finding Equitable Skincare Brands
Equitable skincare is a newer concept that refers to the idea that everyone should have access to high-quality skincare products that are tailored to their specific needs, regardless of their income level or skin type.
In recent years, there has been a growing movement towards more inclusive and diverse skincare brands that prioritize the needs of all customers, not just those with certain skin types or skin tones. Products that anyone and everyone can use!
Equitable skincare ensures that everyone has access to high-quality and effective products that are in line with whatever they want. Traditional skincare products are often formulated with a narrow range of skin types and tones in mind, which means they can easily exclude people with non-traditional skin types and tones. This can lead to people using products that are not suitable for their skin. When using the wrong products, your skin can become irritated or dry which can lead to a whole nother world of other skin problems. That’s a bucket of worms that is easily avoidable. Non-inclusive skincare also creates a vibe of exclusivity within the skincare community, which is not what skincare is about.
Equitable skincare products are formulated to be suitable for all skin types and tones, which means that everyone can use them assured they’ll see the benefits the products promised. Confidence in your skin easily translated to confidence in yourself. Equitable skincare products are also typically free from harsh chemicals and synthetic fragrances, which can be irritating or drying for the skin. These harsher chemicals typically irritated people with sensitive skin and that usually is the most difficult skin type to include in product formulation.
In addition to being inclusive and effective, equitable skincare products are often made with sustainable and ethical sourcing practices, which makes them more environmentally and socially responsible than traditional skincare. By choosing equitable skincare products, you can support brands that are committed to making products that are accessible, effective, and sustainable for everyone. Better products for you and for the earth, it’s a win win win!
how can brands be more equitable?
One way that skincare brands can be more equitable is by offering a wide range of products, each formulated for different skin types and concerns. For example, a brand that only offers products designed for oily skin excludes those with dry or sensitive skin. By offering a variety of products that cater to different skin types and concerns, brands can ensure that all customers have access to the products they need to maintain healthy, radiant skin. It also builds confidence in their customers since each customer can be confident that they are buying the best product for their unique face.
Another way that skincare brands can be more equitable is by offering affordable options. Some high-end skincare products are priced extremely highly which excludes all the people who can’t afford or don’t want to pay those ridiculous prices. Over an entire routine of products, that can quickly add up to be quite expensive. However, there are many affordable options on the market that are just as effective. By offering a range of products at different price points, brands can ensure that all customers have access to affordable skincare options that meet their needs.
In addition to offering a wide range of products and affordable options, skincare brands can also be more equitable by being more inclusive in their marketing and advertising efforts. This includes using models and influencers that represent a diverse range of skin tones and ethnicities. While also ensuring that their marketing materials accurately reflect the needs and concerns of all customers.
Another way that skincare brands can be more equitable is by being transparent about their ingredients and sourcing practices. Many consumers are becoming more concerned about the environmental and social impacts of the products they buy, and they want reassurance that the products they use are made with sustainable, ethically-sourced ingredients. By being transparent about their ingredients and sourcing practices, skincare brands can show that they are committed to sustainable and ethical practices and that they are making an effort to be more inclusive and diverse.
Here are a few examples of brands that offer equitable skincare products:
The Ordinary: This simple brand offers a wide range of skincare products for anyone to use. The Ordinary is known for its transparent and straightforward approach to skincare, and its products are free from synthetic fragrances and other harsh chemicals.
Paula's Choice: This brand offers a wide range of skincare products that are formulated with effective, science-backed ingredients. Paula's Choice is committed to using sustainable and ethical sourcing practices, and its products are free from harmful ingredients, such as sulfates, parabens, and fragrances.
Xyz skin: This brand offers a wide range of affordable luxury products that are formulated with high-quality, luxurious ingredients. Xyz skin is committed to multifaceted accessibility, whether that is education, economics, or gender. And its products are free from harsh chemicals and synthetic fragrances.
Curology: This brand offers personalized skincare regimens that are formulated with high-quality, effective ingredients and are tailored to each customer's specific skin concerns. Curology is committed to using sustainable and ethical sourcing practices, and its products are perfect for those with especially unique skin concerns.
Dermalogica: This brand offers a wide range of skincare products that are formulated with high-quality, effective ingredients and are suitable for all skin types and tones. Dermalogica is committed to using sustainable and ethical sourcing practices, and its products are free from all potentially irritating chemicals.
By choosing products from these or other equitable skincare brands, you can be confident that you are using high-quality, effective products that are made for you. Unique you with your unique skin types and tones.
